•Today Ford celebrates introduction of the 2013 F-150, featuring updated design and all-new driver controls technology, wîth Future Farmers of America (FFA) members, alumni and educators
•Ford Motor Company, a continuous FFA sponsor since 1948, has provided $7.1 million in Built Ford Tough® scholarships to tomorrow’s farmers since 1997
•For 2013, F-150 introduces new front-end styling and advanced technologies such as MyFord Touch® voice-activated driver controls and high-intensity discharge (HID) headlamps

Ford Motor Company today celebrates introduction of the new 2013 Ford F-150 – part of the best-selling line of pickups in America – wîth the agricultural professionals and leaders of tomorrow.

‘Like our hardworking customers, Ford is committed to getting the job done right wîth our industry-leading trucks,’ said Mark Fields, Ford president of The Americas. ‘The 2013 F-150 demonstrates our commitment to continuously improving our trucks wîth new features and capabilities, allowing F-Series owners to be increasingly productive.’

For 2013, the Ford F-150 receives new front-end design and advanced technologies such as MyFord Touch® wîth voice-activated driver controls and available high-intensity discharge (HID) headlamps.

‘Farm families have always represented an important F-Series truck constituency,’ said Doug Scott, Ford Truck group marketing manager and FFA sponsor board member. ‘For these multitasking customers, a Ford pickup means family transportation, economic livelihood, rugged capability and reliability. Like FFA, Ford pickups are an enduring agricultural tradition, and we are delighted to join forces wîth them to reveal the new F-150 models.’